Brand
TVB Jade Power
Project Type
Social Media
Brief, Objectives & Challenges
Brand building
Astro TVB Jade Power was aiming to be the one and only TVB entertainment hub for Malaysian fans. So, we connected with Astro’s already rich fanbase to spread awareness through fun and engaging posts, which eventually led to top-of-mind recall and brand-love.
The Big Idea
The go-to entertainment hub for TVB fans
Fun and engaging contents that wow the audience this page is intended for: TVB die-hard fans!
Activation
Social media content
Results
8M
Total FB reached
90%
Media saving
