Experience first, business later.

Allianz Social Media Allianz Social Media


Allianz Malaysia

Project Type

Allianz on Social Media


MARKies Awards 2021 –
Most Creative Audio (Bronze)

Brief, Objectives & Challenges

How to steal attention on social media?

While this competition is healthy, it often means that competitors tend to produce similar posts, thus drowning in the ocean of posts that is social media.

How do make Allianz unique so it stands out more among the crowd, without so much resorting to pay-to-win?

The Big Idea

Experience first, business later.

Our strategic approach was to also create relevant and relatable content using different media formats, which include fun and engaging content that can be shared by agents as well.

We had to ensure our work is real, authentic, and original. And yes, a BIG NO to stock photo-ish visuals as users are already bombarded with hundreds of similar ads, day in and out! We had to stand out from the rest and create a strong brand presence.

We maximised the budget given to us and experiment with both creative and straightforward postings. Our goal was to create thumb-stopping posts, in order for Allianz to be on the top of their minds.


Digital campaign

Social media content



 Awards 2021

MARKies Awards 2021

Most Creative Audio (Bronze)


Total comments


(Apr–Dec 2020 KPI achieved)


Total messages received


Total link clicks


ALIM Leads
(Apr–Dec 2020 KPI achieved)


Total post views




Allianz Kampungku (Rumah on fire)_1_Moment
Motor Comprehensive (Car submerged) 2_Moment
Male FB Carousel - Card01_Moment
Personal Finance Tips_6_Moment
Breast Cancer_Moment
Smart Retail Shield-different sizes Final_4_Moment
MainComp 3_Moment
Allianz-MediSafe_V2-Fixed Outro_Moment
Allianz Lifestyle Protect Miniatures_3_Moment

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