Social Media | Citibank MY | MediaCliQ Malaysia

Citibank Social Media Citibank Social Media

Brand

Citibank Malaysia

Project Type

Social Media


Brief, Objectives & Challenges

Breaking the banking stereotype

Huffy and frowny—probably how most banks seem in the public’s eye. Well, not on our watch! To make Citibank Malaysia feel friendlier, we dress it with a more approachable flair. That means contents from contests to lifestyle tips and exclusive deals, fashioned in fun, local flavours—sometimes illustrated, too!

The Big Idea

Banking with character

While banks tend to be seen as serious, frowny entities, Citibank Malaysia aspires to be more approachable, yet evoking confidence. As such, Citi’s social media is a casual, warm platform that we use to offer friendly lifestyle and financial tips, as well as exclusive deals.


Activation

Digital campaign

Social media content

Results

> 2,000

Engagements in 13 minutes

Results

Work

Citi eMGM Campaign Citi eMGM Campaign
Citi eWallet Raya Shopping Citi eWallet Raya Shopping
Citi Flexibill Citi Flexibill
Citi Personal Loan - Renovation Citi Personal Loan - Renovation
Citi x Lazada No Monday Blue August 2021 Citi x Lazada No Monday Blue August 2021
ESG Investing Webinar ESG Investing Webinar
Mooncake CWP Mooncake CWP

More of Our Works