Breaking the banking stereotype

Huffy and frowny—probably how most banks seem in the public’s eye. Well, not on our watch! To make Citibank Malaysia feel friendlier, we dress it with a more approachable flair. That means contents from contests to lifestyle tips and exclusive deals, fashioned in fun, local flavours—sometimes illustrated, too!

The Big Idea

Banking with character

While banks tend to be seen as serious, frowny entities, Citibank Malaysia aspires to be more approachable, yet evoking confidence. As such, Citi’s social media is a casual, warm platform that we use to offer friendly lifestyle and financial tips, as well as exclusive deals.