Subway's Freshness Extends to Social Media

Subway Social Media Subway Social Media


Subway Malaysia

Project Type

Social Media

Brief, Objectives & Challenges

Fast food? Subway is never top of mind.

Subway had been going up against prominent competitions like McDonald’s, KFC, and what have you. Despite differentiating themselves through their healthier offerings, to the everyday Malaysian eye, they’re still fast food. Luckily, their social media was left wanting. So, that’s what we did: we ramped their social media relatability, serving fun, fresh content to their online fans, while continuously serving fresh, healthy subs in their stores.

The Big Idea

Taste Good, Feel Good

We turned a new leaf on fast food stereotypes using social media to educate consumers on the nutrition they get from our subs.


Social media content

Digital campaign



Post reach


Post impressions




Post clicks


Video Views



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