Digital Campaign | Nescafé MY | MediaCliQ Malaysia

NESCAFÉ On Sam NESCAFÉ On Sam

Brand

NESCAFÉ RTD

Campaign Name

NESCAFÉ On Sam

Project Type

Digital Campaign


Brief, Objectives & Challenges

Engaging youth digitally

We wanted to connect better with the Malay audience. So, we engaged Shaheizy Sam, a Malaysian arti—wait, we don’t really need to introduce him, do we? You should know him. Anyway… we created a story, where Sam kononnya wanted to make a comeback to the music industry. Through social media and local universities, we asked fans to help him with his new song—through the power of NESCAFÉ.

The Big Idea

NESCAFÉ On Sam

We engaged with Shaheizy Sam to make a come back to the music industry. Sam pledged that he would only do so if his fans were to help him craft his new song—creating a people-powered song for all!


Activation

Social media content

YouTube

Media event

Music production - Bangun

Roadshows

Results

>50,000

submissions via social media platform

1 mil

views on Bangun music video

RM1.45 mil

PR value

Results

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