Period or not, she can

Kotex Social Media Kotex Social Media


Kotex Malaysia

Project Type

Social Media

Brief, Objectives & Challenges

Talking about Taboos

In this day and age, where people are woke, and are fighting for equal rights and empowerment, we’re glad to have Kotex as part of our portfolio. More than just selling sanitary products, we insert ourselves in conversations on rights and shunning of old, conservative mindsights that are hindering progress.

The Big Idea

Period or not, she can.

We want to position Kotex as the leading voice in period awareness. Through our campaigns and social media posts, we challenge the taboos and educate the masses on what’s what, so that one day, the world can finally treat period and its related topics as a norm instead of an eww or an ughhh.

Video Thumbnail Video Thumbnail


Social media content



Post reach (FB)


Post reach (IG)





Cancer Zodiac Cancer Zodiac
Go with The Flow Go with The Flow
Period not Dirty Period not Dirty
Sit Lady Like Sit Lady Like
Squidgaes Squidgaes
Start wearing panty liners Start wearing panty liners
Uterus Anatomy Uterus Anatomy
Tiramisu Tiramisu

More of Our Works