Mobile Citizens of the Kuala Lumpur

citizenM KL Hotel Launch citizenM KL Hotel Launch


citizenM Kuala Lumpur

Campaign Name

citizenM Kuala Lumpur Hotel Launch

Project Type

Digital Campaign

Brief, Objectives & Challenges

Introducing citizenM

citizenM is a hotel franchise that, before KL, was mainly in Europe. So getting to work on their first South-East Asian branch was an opportunity we couldn’t miss. Leveraging on the colourful cultures in KL, we launched citizenM KL with fun activities that brought out the best of the brand as well as Malaysia.

The Big Idea

Mobile Citizens
of Kuala Lumpur

Showcase the spirit of Kuala Lumpur in the form of its peoples, cultures, and—of course—food, through creative (some say wacky) means. Finally, launch citizenM KL in a huge gala!


Launch event planning

POSM development

Social media content

Influencer management

More of Our Works