Digital Campaign | Castrol MY | MediaCliQ Malaysia

Castrol MAGNATEC Goal Striker Castrol MAGNATEC Goal Striker

Brand

Castrol MAGNATEC
Goal Striker

Campaign Name

Castrol MAGNATEC Goal Striker

Project Type

Digital Campaign


Brief, Objectives & Challenges

Buzz through gamification

It was World Cup fever, and we helped Castrol tap into the fan-demic via big screens in the heart of KL. Using their mobile devices (no download required, mind you), users only needed to score goals to win Castrol lubricants. A slick execution, if we could say so ourselves.

The Big Idea

Castrol MAGNATEC
Goal Striker

Get football fans to get hyped about World Cup by letting them “play LIVE football” on big screens in Kuala Lumpur, while witnessed by other fans.


Activation

Mobi-con technology (connecting mobile to big screen)

Game creatives & algorithm

Results

1,400

Goals scored

2000

Game played sessions at the event

Results

More of Our Works