The Perfect Drink for Pink Moments

Somersby Sparkling Rosé Launch Somersby Sparkling Rosé Launch


Somersby Malaysia

Campaign Name

Sparkling Rosé Launch

Project Type

Digital Campaign

Brief, Objectives & Challenges

Make ordinary moments sparkling

Somersby wanted to launch a limited-time-only product, the Sparkling Rosé during Christmas and needed something to give it a big boost.

The Big Idea

The Perfect Drink for Pink Moments

We ran a web series, a story about Joshua and Amanda falling head over heels for each other, with a little help from Sparkling Rosé. A total of 5 videos was created, each episode launched on specific date to cater to the current occasion of Christmas, new year and Valentine's day.

To make things more interesting, each episode ended with a cliff hanger and we let audience decide what will happen to the next video.

As the videos were episodic, we made sure that they retargeted those who had seen the previous video(s) so they don’t miss the story.

Video Thumbnail Video Thumbnail


Web series

Launch event

Social media content


Within 6 months

Somersby Sparkling Rosé sold out nationwide

Following its success,

Somersby Sparkling Rosé is now a permanent SKU


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