In conjunction with the UEFA Championship, Heineken ran on-ground events in Kuala Lumpur, Ipoh, Johor Baru and Miri. Attended by VIPs, Heineken members and walk-in guests, bCODEs were used as entry passes of the event!

Once in, the real grab for ‘A Night in Rome’ began as guests could get higher chances of winning a rip to Rome to watch the UEFA with more buckets of beer bought.Customers also got kiosks discounts.