Brand
NESCAFÉ Smoovlatté
Campaign Name
NESCAFÉ Smoovlatté Launch
Project Type
Digital Campaign
Brief, Objectives & Challenges
Offline-to-online
marketing
Smoovlatté was a new product with 10,000 samples to be given away; yet the typical wet sampling may not be the most effective way to reach out to the youth.
The Big Idea
Are you a Smoov
Operator?
A vending machine. Fun challenges. Excitable audience. These 3 elements made up our smoov campaign, with the audience having to interact with our vending machine with various challenges (some of them had to dance!) to get their hands on the new NESCAFÉ Smoovlatté.
Activation
On ground activations
Vending machine programming
Social media content
Results
10,000
bottles of samples were redeemed in Klang Valley
2 years
Vending machine went on a nationwide tour
1.6mil
bottles sold
