Brand
citizenM Kuala Lumpur
Campaign Name
citizenM Kuala Lumpur Hotel Launch
Project Type
Digital Campaign
Brief, Objectives & Challenges
Introducing citizenM
citizenM is a hotel franchise that, before KL, was mainly in Europe. So getting to work on their first South-East Asian branch was an opportunity we couldn’t miss. Leveraging on the colourful cultures in KL, we launched citizenM KL with fun activities that brought out the best of the brand as well as Malaysia.
The Big Idea
Mobile Citizens
of Kuala Lumpur
Showcase the spirit of Kuala Lumpur in the form of its peoples, cultures, and—of course—food, through creative (some say wacky) means. Finally, launch citizenM KL in a huge gala!
Activation
Launch event planning
POSM development
Social media content
Influencer management
